This Privacy Policy explains how Ukheartsafeawards ("we", "us", or "our"), the operator of amazoncasinogb.co.uk, collects, uses, stores, and protects the personal data of visitors to our Amazon casino review website. As the data controller for amazoncasinogb.co.uk, we are committed to handling your information responsibly and in full compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all applicable privacy legislation. This policy was last updated in 2026 and applies to all users accessing our site from Great Britain and beyond.
Information We Collect
Information You Provide
- Contact form submissions: Your name and email address when you reach out to us directly.
- Newsletter sign-ups: Email address and, optionally, your first name if you subscribe to updates from amazoncasinogb.co.uk.
- Comments or feedback: Any information you voluntarily submit through feedback forms or correspondence.
- Queries and complaints: Details you provide when raising a privacy or data-related concern with our team.
Information Collected Automatically
- IP address and approximate location: Collected automatically when you visit amazoncasinogb.co.uk.
- Browser type and device information: Operating system, screen resolution, and browser version.
- Pages visited and time spent: Navigation paths, session duration, and pages viewed on our site.
- Referring URLs: The website or search engine that directed you to amazoncasinogb.co.uk.
- Cookie identifiers: Unique identifiers stored on your device as described in the section below.
Cookies We Use
Ukheartsafeawards.co.uk uses cookies and similar tracking technologies to ensure our site functions correctly, to understand how visitors interact with our Amazon casino review content, and to deliver relevant affiliate offers. You can manage your cookie preferences at any time through your browser settings or our on-site consent tool.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Required for the core functionality of amazoncasinogb.co.uk, including security, session management, and consent preferences. | Session / up to 12 months |
| Analytics | Used to collect aggregated data on page visits and user behaviour via tools such as Google Analytics, helping us improve our review content. | Up to 26 months |
| Affiliate / Marketing | Tracks clicks on casino operator links featured on amazoncasinogb.co.uk to attribute referrals and measure campaign performance. | Up to 30 days |
| Preferences | Remembers your site settings, such as language preferences and previously dismissed notifications, to personalise your experience. | Up to 12 months |
| Social Media | Enables sharing of our Amazon casino reviews via social media buttons embedded on amazoncasinogb.co.uk pages. | Session / up to 2 years |
How We Use Your Data
- To operate, maintain, and improve the content and functionality of amazoncasinogb.co.uk.
- To respond to your enquiries, feedback, or complaints in a timely manner.
- To send newsletters or updates about new Amazon casino reviews, where you have provided consent.
- To analyse site traffic and user behaviour in order to enhance our review quality and editorial standards.
- To track affiliate referrals and manage commercial relationships with licensed casino operators.
- To comply with our legal obligations under UK GDPR and applicable regulatory requirements.
- To detect, prevent, and address technical issues or fraudulent activity on our site.
Legal Bases for Processing
We process your personal data on the following legal bases under the UK GDPR and the Data Protection Act 2018. Where you have provided explicit consent — for example, subscribing to our newsletter or accepting non-essential cookies — we rely on Article 6(1)(a). For the operation of amazoncasinogb.co.uk, affiliate tracking, and site analytics, we rely on our legitimate interests under Article 6(1)(f), having assessed that such interests are not overridden by your fundamental rights. Where we are required to comply with a legal obligation, we rely on Article 6(1)(c). You may withdraw consent at any time without affecting the lawfulness of prior processing.
Third Parties & Affiliate Links
Ukheartsafeawards.co.uk contains links to third-party casino operators and gaming platforms reviewed on our site. When you click an affiliate link, you will be directed to an external website governed by that operator's own privacy policy. We are not responsible for the data practices of any third-party site. We also work with analytics providers, including Google Analytics, who may process data on our behalf under appropriate data processing agreements. These providers are contractually required to handle your data securely and only for purposes we specify. We do not sell your personal data to any third party.
Your Privacy Rights
- Right of access: Request a copy of the personal data amazoncasinogb.co.uk holds about you.
- Right to rectification: Ask us to correct any inaccurate or incomplete data we hold.
- Right to erasure: Request that we delete your personal data, subject to applicable legal obligations.
- Right to data portability: Receive your data in a structured, commonly used format where technically feasible.
- Right to object: Object to processing based on legitimate interests or direct marketing at any time.
- Right to restrict processing: Ask us to limit how we use your data in certain circumstances.
- Right to withdraw consent: Withdraw any previously given consent without penalty at any time.
To exercise any of the above rights, please contact us using the details provided in the Contact section below. We will respond within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Data Security & Retention
Ukheartsafeawards.co.uk implements appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include SSL encryption, access controls, and regular security reviews. We retain personal data only for as long as is necessary to fulfil the purposes outlined in this policy, or as required by law. Contact form and enquiry data is typically retained for no longer than 24 months. Analytics and aggregated data may be retained for longer periods in anonymised form. Once data is no longer required, it is securely deleted or anonymised.